Thai Agriculture Ministry has joined hands with Alibaba to promote Thai jasmine rice to Chinese consumers through the online channel. Deputy Agriculture and Cooperatives Minister Chutima Bunyapraphasara said after attending TMALL 11.11 Thai Hom Mali Rice Promotion in Hangzhou, the capital and most populous city of Zhejiang Province that the 11.11 shopping festival, held by Alibaba Group will help promote Thai jasmine rice to Chinese consumers. Thai jasmine rice is only popular among China’s coastal cities, but the distribution of Thai rice through Alibaba’s online channel could support Thai high-quality rice to be more accessible to Chinese consumers.