Cambodia Rice Federation (CRF), Ministry of Commerce and the Ministry of Agriculture, Forestry and Fisheries have officially unveiled the Certification Mark “Malys Angkor” as the top brand for Cambodian premium rice. The official launch was made during the Cambodia Rice Forum yesterday and will finish today in Phnom Penh. Malys Angkor will be the brand name for premium rice such as somaly, jasmine, phka romduol, phka chansensor, phka Romdeng, phka romeat and phka khnei, according to the CRF. CRF president Sok Puthyvuth said having a national brand of Cambodian premium rice would be pivotal as it could boost the reputation and popularity of Cambodia’s premium product on the international market.