Prices of sugar rose in most of the key wholesale markets of the country due to a rise in demand ahead of festive season. Medium-grade sugar was sold at 3,360 rupees per 100 kg in Mumbai, and at 3,250 rupees in Kolhapur, both up 5 rupees. In Muzaffarnagar, sugar prices rose by 10 rupees per 100 kg to 3,435 rupees. prices of the sweetener are likely to rise by 30-40 rupees per 100 kg more.