Cuba’s unsuitable climatic conditions means the UK has a potential market for exporting. Wheat from the UK could begin exporting to Cuba if mutual interests and conditions between the two countries are successfully met. The Agriculture and Horticulture Development Board (AHDB) has recently undertaken a fact-finding mission to Cuba to look at new export opportunities for UK wheat. AHDB’s export team met with Alimport, the government body responsible for all of Cuba’s cereal imports, to gain a greater understanding of the country’s requirements and the process to gain access to this new market.